Book Review – Practice: Shipping Creative Work

The Practice: Shipping Creative Work by Seth Godin

My rating: 5 of 5 stars

“Real artists ship” is one of my all-time favorite quotes. I have used that quote as a north star in my career and life. This book is about creating a mindset and building habits that allow you to ship every day forever. If I have to oversimplify the key message of the book, it will be “show up every day and do work that matters”. I think this is a great read for any professional in art, engineering, or science who is in the game for the long run. I am going to use the sections I have highlighted as affirmations to regain perspective when I am lost in my practice of shipping creative work.

This is not the best Seth Godin book I have read. This felt a little too preachy and philosophical in many places. It certainly feels like a bunch of blog posts knitted together, with little connection between the current chapter and the previous one. You could possibly start in the middle of the book and not miss any context that came before that. Seth’s writing style is very unique and, as usual, flooded with examples that are inspiring and relevant to the topic.

One of the reasons that I started reading this book is because I am a huge fan of Seth Godin. I have been following his blog for over 15 years, and I am amazed by how he manages to blog every single day without missing a day for two decades. Perhaps he practices what he preaches, which to me is a good enough reason why this book is special.

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